Welcome to Project Eve! Saturday, May 18, 2013
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    Updating LinkedIn at Work? 4 Tips for Not Getting Caught

    By Rebecca Henninger

     This is one of the biggest concerns my clients have. How do I update my LinkedIn profile without letting my current employer know that I’m looking? Here’s some simple ideas to keep your job search moving forward without raising suspicion. 1) Turn off activity broadcasts and update the privacy on your news feed settings so

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    What’s Wrong With Women’s Empowerment?

    By Dana Theus

    What’s wrong with women’s empowerment? Nothing and everything. At its best, women’s empowerment programs are an organizational (or social) recognition that cultural barriers diminish women’s chances to succeed and make an attempt to counteract those forces to give women a better chance. Why? Not just because it’s the right thing to do from a social

  • Seth-Godin

    12 insights on the emotional marketing revolution from Seth Godin

    By Susan Young

    Want to learn from one of the best social media marketers and business leaders? Seth Godin was the guest on a webinar organized by Vocus, a provider of cloud marketing software.  The best-selling author has shared his thoughts on social media marketing, creativity, and business relationships. According to Godin, the Energy, Industrial, and Mass Media revolutions have

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    Short-Termism

    By Sara Grillo

    Short-Termism is a myopic focus on short term (daily, monthly, quarterly) that prevails on Wall Street: leaders of profit-seeking corporations, analysts, portfolio managers, and traders. It is a serious problem because it interferes with the natural forces of market supply and demand and destroys the potential for investors to create value in the long term.

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    Hey Girl. Here’s Your Digital To-Do List

    By Meridith Dennes

    We asked a number of experts (unfortunately Ryan Gosling was not available) what they thought were the essential things every new start-up must do to establish a Web presence. Here’s the digital to-do list they came up with: 1. Register the domain. If you have a web site, you should seriously consider registering your own

Eve's Picks

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A Simple Template for Target Market Engagement

There’s a crumpled piece of paper on my desk. It’s a handwritten note my mentor authored about 25 years ago. He sent in response to a marketing brochure I had asked him to proof. I

businesswoman juggling words representing busy life

How do you manage your daily tasks?

If you have multiple clients or are managing multiple projects using a Task Management system is a must. It can help keep you stay organized and keep you and your team on track. There are

Cellist of Sarajevo

Stuck in Parenthesis: The Cellist of Sarajevo

I have a confession.  This weekend I sat my two eldest children in front of Looney Tunes for two full hours so I could finally read Steven Galloway’s 2008 novel The Cellist of Sarajevo.  I

Yemen Desert

Salmon Fishing In Yemen Spawns New Biz Ideas

As my husband and I perused the on-demand movie offerings last weekend, one of the titles caught my attention – Salmon Fishing in the Yemen. The movie, starring two Golden Globe nominated actors (Emily Blunt

start-up stories

All The Gear And No Idea

One day, a girl and her man decided to ditch the rat-race, buy an old metal box containing some electronic whizzery jiggery, and travel round