webtraffic

6 Easy Ways to Drive Traffic to Your Website

 

drive traffic to your websiteDrive traffic to your website - It is vital to increasing your leads, filling your sales pipeline, and eventually converting leads into sales. But before you can begin the sales process, you need to get prospects to your website. Here are a few tried and true ways to drive more traffic to your website and realize those higher lead and sales goals.

1. Blog

We usually take to the internet when we’re looking for information, so having a blog does wonders for your website’s traffic. Focus on posting relevant, timely content that your audience will find informative and useful. To streamline the process, use a blog management platform that has things like blog subscription, article scheduling, and blog analytics configured for you.

Still not convinced? Companies with active blogs secure 67% more leads than their counterparts who lack blogs (Source: Social Media B2B). Jump on that bandwagon!

2. Use Video

Video engages people in a way that written and static visual content cannot. They get to engage with your brand in multiple ways – seeing, hearing, and even “feeling” your message through the emotions and thoughts provoked by your video. How does this translate into increased website traffic? Posts accompanied by video pull in 3 times the number of inbound links than text-only posts (Source: SEOmoz). Not to mention, 85% of U.S. Internet users watch video online (Source: comScore).

3. Create Something Worth Sharing

The best way to get people to take notice is to craft something worth sharing. This means visually attractive, informative, and, if possible, humorous content that people find useful. When your content is worth sharing, your audience does half the work for you, spreading it all over the web and grabbing new eyes to come check out what you have to offer. Attract more website traffic by creating solid content.

4. Utilize Social Sharing and Social Media

Social media is invaluable for connecting with your audience. It allows you to talk to your customers, but more importantly it allows them to talk back. Foster dialogue through social sharing and social media. Your audience is on Facebook, Twitter, LinkedIn, etc. – so shouldn’t you be? Plus, people love sharing. This sharing signals a stamp of approval and lets us know that ‘this is worth our time.’ Take advantage of your audience’s increased propensity to share information by being active on social media sites and enabling social sharing for all of your content, and by tacking on a link to your website. This will not only increase traffic to your website, but will also give your SEO a boost.

5. Utilize Calls to Action in PPC Ads and Landing Pages

The biggest mistake in sales: not asking for the sale. Similarly, you need to ask your prospects for something more. They can’t engage with you further if you don’t provide a next step. Utilize calls to action in your PPC ads and landing pages so that prospects have something to do: check out a free ebook (by providing your email), look at related content, etc.

6. Create Shareworthy Slideshare Presentations

Create slideshare presentations so good that others want to share. When you create rich, quality content that people share, it extends your reach online and drives prospects back to your website. It’s like casting a wider net to bring in a bigger catch. It also positions you as an expert in your field and gives SEO a leg up.

Harness the power of shareworthy content and timely information and watch your website traffic soar.

13 Comments to “6 Easy Ways to Drive Traffic to Your Website”

  1. Hi Katrice,

    Great tips. I’ve found another great source of traffic is Triberr. It’s basically a social network and content syndication platform for bloggers. Great place find like-minded bloggers in your niche, build relationships and get some good social network traffic.

    I blogged more about it here:
    http://www.geniusstartup.com/increase-web-traffic-triberr/

  2. What blog management platforms do you suggest?

  3. Thanks for the great Tips Katrice!! …From the novice website creator girl about to induce her non-existent web creating skills ( I have a blog and procrastinate hourly on social media, that’s a good start isn’t it?)

  4. Hi Caimin:

    We also enjoy Triberr but haven’t been able to spend as much time building relationships as we would like. Thank you for sharing your blog article! I look forward to reading it. I was going to send you a connection request but didn’t see the button to send you one. Please feel free to send me one if you would like to stay connected.

  5. Hi Melina: We have really enjoyed WordPress because of its versatility and ease of use. There really is a plugin for everything and you can schedule your blog posts ahead of time – which makes it great for planning out your content marketing calendar. It has built in user/permission settings so you can give the right people the right access. I know people sometimes mention that the design aspect is limiting but we have found its really only as limiting as your imagination is. :)

  6. Hi Ana: Relationship building is really important! So the procrastination on social media may not be such a bad thing. :) Let me know if you need any help or suggestions. I look forward to reading your blog posts.

  7. WordPress really is the way to go. It is flexible, scalable, and search engines love it. 22% of all new websites, blog or not, are built on WordPress.

  8. Hi Katrice! Nice article! What do you think about Google’s Blogger as a platform?

    Carmen

  9. These suggestions are a great place to start and I would add that promoting to the niche you are targeting inspires more sharing of your information which spreads your message further than you could on your own! As a blog content provider to Real Estate professionals (www.ghostbloggermarie.com) I’ve researched where the Realtors hang out and make a point of posting in those venues. Find where your target audience is spending their time and post useful information in those platforms.

  10. I agree with all the comments about wordpress. It’s easy, and you can get started really quickly.
    Putting up a website can be a headache when you look at each individual component (domain registration, hosting, design etc), but wordpress does it all for you.

    This is a great article, full of really useful info, only thing i’d add is to just ‘get out of the building’ and DO these things.

    Don’t spend weeks and weeks trying to make everything as perfect as possible. Get your content out, then tweak it, improve, and write about what you’ve learned, and your experiences. It makes for great content. If your foundation is a good one, people will watch you grow, and they’ll become loyal. I’m seeing that happening with my current project. It’s a wonderful feeling. :)

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