Maggie Kuhn had a good point we can all learn from:
Speak your mind, even if your voice shakes.
In my last blog I suggested that good writing can be less about word craft, taxonomy and grammar, and more about two important factors that precede the writing completely, and which are equally important in the quest to create a piece of writing worth reading:
- Establishing a point worth making
- Having the courage to make it
The second can be hard, though, for individuals and businesses, when the message might divide the readership. Some assertions might upset people, or breed disagreement, anger, or even loss of faith in the writer or organisation. The key in communicating something controversial like this is to avoid an arrogant tone and an unnecessarily lengthy format: be brief, be brave, and say what you mean to say with conviction and purpose.
And vitally, remember that most assertions worth making will breed disagreement. Nothing great was ever achieved without enthusiasm, but nothing great was ever achieved without dividing and upsetting people either.
Sometimes, an important point that must be made will stir the pot and divide your audience, but what’s that old saying? There’s only one thing in the world worse than being talked about, and that’s not being talked about.