Tell us about your entrepreneurial product or service.
It takes not even 3 seconds to decide which product we choose from a super market shelf. As consumers, when we judge a product, we are heavily influenced by its carefully crafted product packaging. Packaging creates strong visual brand aesthetics and ensures an immediate, and positive, first impression will be projected onto the core target market. Successful packaging design tells consumers a story that connects with them. It is a vehicle for a product to go from the shelf into the shopping cart. Why not use this to your advantage? Professionals who also focus on their strong visual aesthetics and careful packaging will successfully project a positive brand and professional image onto their target market, within seconds of first being seen. Researchers from NYU found that our brains make eleven rapid-fire major decisions about another person within the first seven seconds of meeting him or her. That’s why I package people …
What inspired you to launch your business idea?
Initially, it was money. I know; many would have expected a more strategic, passionate or romantic answer. However, I’ve lived a very independent life and I saw no reason to change that when I walked down the aisle and got two wonderful children. I felt uncomfortable with the idea of being financially dependent on someone else. It’s not about the amount of dollars. It is just something fundamentally satisfying for me when I can pay for that weekend getaway or that pair of fabulous high heels one definitely doesn’t need with money that I have earned on my own.
What problem does your business or organization solve?
The visual image that you project onto the outside world reflects your personality, your work ethic, your lifestyle, your belief system, and your core values. Are you someone to approach or to avoid? Do you have status and authority? Are you trustworthy, competent, and confident? Are you successful, hardworking, and intelligent?
The way you appear says something about who you are. I use a combination of state-of-the-art visual branding techniques alongside key marketing principles to help my clients boldly define their market position and to project a professional image. I work with them to develop visual and non-verbal strategies to ensure that within seconds of being seen, they will project a positive first impression and professional image to the outside world.
What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
I try to be a good mom, a good wife, a good friend and a good consultant at the same time. Being this “Super Women” takes hard work, constant persistence, detailed planning and absolute support from your loved ones. It is indeed a daily juggle and many people think that a good support system needs a huge number of family or friends who surround you. In my life the true support comes in quality, not quantity. I wouldn’t be able to achieve my business and career goals while supporting my family without my husband. When he comes home from his ambitious and demanding job he not only puts our kids to bed, prepares their dinner and reads their good night stories, so I am free to do whatever needs to be done. In addition, he always is fully supportive in any of my ideas, he backs up my plans and encourages me to follow my dreams.
Give us one word that people might use to describe you.
How has Project Eve helped you and/or your business?
There is not one article I didn’t read and enjoyed. I think Project Eve is an excellent source for real-life advice.
Give us an insider tip that relates to your industry or startup story.
You have only 7 seconds. Make them count!
Company: Executive Image Consulting
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