Education bloggers have endless potential to help, inspire and a build a loyal readership online. How so?
For starters, there is a constant influx of new blood entering the field of education, hungry for insight and advice from experienced classroom veterans. On the flipside, those outside of education often find the classroom fascinating, often flabbergasted or intrigued by the trials and tribulations faced by the average teacher.
Blogging guru Neil Patel stresses the need for bloggers to craft exceptional content that ultimately educates our readers. If you want to build a blog that captivates readers, you’re going to need topics that drive discussion and catch the attention of our visitors.
However, for every topic perfect for your blog, there are topics educators should avoid with a ten-foot pole. By taking great care with your content, you can attract a dedicated readership and ensure the safety of your job.
Do – Take the Inspirational Route
Readers respond exceptionally well to inspiration content. By keeping a positive attitude and outlook, you can work to inspire others rather than burn them out or simply turn them away with negativity.
While it may be fun to rant now and then, don’t make complaining the focus of your blog. Instead, keep your blog positive by celebrating your success rather than focusing on failure.
Don’t – Use Your Blog to Vent
Blogs can be a breeding ground for trouble, especially if you don’t watch your words. All it takes is one misstep to potentially land you in hot water. For example, your blog should avoid…
- Calling anyone, either colleague or student, by name (if absolutely necessary, you can use code-names or remove names altogether)
- Complaining about policies or administration at your school (instead, focus on how to overcome roadblocks and turn them into success stories)
- Saying anything that could potentially compromise your job, such as speaking ill of another employee or using foul language (remember: teachers are held to a high moral standard)
Before crafting a post, ask yourself: “What would happen if my principle saw a screenshot of this?”
DO – Teach Teachers
The incredibly high turnover rate for new teachers tells us that newbies to the professional are in desperate need of help. In turn, your blog could easily become the ideal resource for newcomers.
Focus on high-quality and in-depth content to educate your readership. Sample topics may include…
- 5 Things Every Teacher Must Include in Their Sub Plans
- How to Quell Any Classroom Management Nightmare in 3 Simple Steps
- How I Survived My First Year Teaching (and Why You Shouldn’t Give Up)
Again, such content follows the principles of staying positive while also avoiding unnecessary venting or name-calling.
As also noted by Neil Patel, content creators should focus on niches in order to attract specific traffic with specific problems.
For example, you could write posts directed at substitutes, floating teachers or special-education teachers who have their own sets of unique challenges to overcome. By targeting specific sects of teachers, you can build a strong foundation of traffic for your site and build from there.
Compelling content is the cornerstone of any blog, regardless of niche. By building your blog as a positive resource for budding teachers, you can set yourself apart from the pack and have peace of mind as it pertains to your job.